Educate, build trust and lead the pack in the CBD game.
We started by researching this new and evolving market in order to define exactly who Buddies’s target personas are and then craft a visual design language that engages and appeals to that market. Education is also key for any new product, especially skincare and those that have to do with cannabis. We focused on the ingredients since the “weed” taboo is still present for the majority of the people we polled. The result was an educational experience across all touchpoints and an elevated design direction suitable for a national brand launch in one of the fastest-growing markets in the world.
Elevate the brand and simplify the e-comm experience.
Our goal for the digital experience was to elevate the brand and create an e-commerce user experience that sells products. We kept the shop heightened in the navigation to allow it to be a primary focus and implemented multiple CTA’s and transportation mechanisms throughout the site. The direction for style and tone is calming, fresh, natural and feminine which we used as our inspiration for typography, palette and texture.